Thursday, June 9, 2011

An inane analysis

Why this particular animation?

And why did I feel the need to post about it?

I found this pop-up ad as I was closing Firefox last night.  Of course I had to screenshot it till I caught Strange-Redheaded-Academic-Graduate-Superhero in action.

O, golly, I'm lame...

Here she is, standing on an invisible incline, gazing into the distant horizon, ready to save the world with her cap and... regalia.
(Is she standing in front of a fan?  Atop a tall building?  Why isn't her tassel flowing in the breeze?  WHAT GIVES??)

Then, all of a sudden, she's jumping.
Why?
Is it because she's excited about acquiring more knowledge, which, as we all know, equals power?
(Be careful not to lose your cap!  It adorns the seat of your power!)
Is her other super power to be able to jump without bending her knees, but by simply thrusting her right arm downward?  Maybe it's the motion of the book...

As she begins her descent to the ground, she does so the same way we all put on pants and socks and shoes.   Is this supposed to be some kind of allegory?  (I'd rather think that than owe it to the fact that the animator's lazy/only understands still life.  Hey, shouldn't her magic talisman be hitting her in the face about now?  Is it really magic or merely decorative?)

Then she lands completely, ready to take off jumping again.

Riddle me this: Why does this ad ask if people are going back to school with grants?  Shouldn't it proclaim that they are, and that is why you need to see if you qualify?

I think we've already guessed the reason for her ensemble, knowledge being power an' all that.  She's gained enough power to activate her mutant gene and go back to school with the X-Men.  Huzzah.

But why, for the love, is the ginger Athena jumping up and down?  Is it because she got a grant and is excited about it?  Is she trying to get your attention? [cue "Notice Me Horton"] Is it because the designers of this ad wanted to appeal to a certain demographic visually?  Ya know, the height at which she's holding the outward manifestation of her power is just below her other, erm, ample powers...  

I don't get it.
That's the point.

I don't get it.

I've been reading too much Stanislavski. 

Sorry to waste precious space in the world wide web with this post.  It really is silly and, truly, a waste of time.  I guess I just felt like I should post something, and the things I find myself pondering in everyday life I'm not ready to share with the internet, small though my following may be.  But stupid stuff like this?  

Suuuuuuuure.

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